Big Boi’s latest album Boomiverse didn’t get the credit it deserved but the rapper is continuing with the promotion as he releases a new video today for ‘In The South’.
The song, which features Gucci Mane and a posthumous appearance from Pimp C, gets the animated treatment today. Big Boi is also working on a new cartoon called Hotlanta Waxxx. “[This video] is not a part of the Hotlanta Waxx series but it comes from that realm,” he told Yahoo. “Actually, I got the idea from when I was doing the teasers for the songs for Boomiverse. Cory Mo, the producer for the song, has an animation team and he sent me a clip of some of the guys’ work and we got on the phone and just came up with this funkadelic psychedelic video concept for ‘In The South.’”
Watch the video below. Big Boi is also heading out for the second leg of his Daddy Fat Saxxx Tour, the dates of which you can find below.